Further proof that Kyrie Irving has emerged as a sneaker-selling star for Nike Basketball, the brand is using Christmas Day as a platform to showcase the 4-time All-Star's new signature sneaker.
In Goove 101, the league's top handler displays his skills with the rock, with some help from Rob Gronkowski, Jayson Tatum and 9-year old hoop prodigy Jahlil "Jah Swish" Owusu. The spot, which also features music by an orchestra, highlights the "Ankletaker" Kyrie 4, which is available now at nike.com and Nike Basketball retailers.
