The new year hasn't quite been ushered in yet, but Adidas Basketball is getting a head start on its All-Star Weekend festivities.

Today, Adidas announces 747 Warehouse Street, described as an unprecedented festival of basketball culture. Running in Los Angeles on Feb. 16 and 17, the event will empower creators to shape the future of the game alongside some of the biggest names in sport, fashion and culture. Attendees will be treated to exclusive product drops, basketball, athlete appearances and a star-studded concert line-up.

Sign up at for more information on tickets, artist line-up, and product releases.