If there's a single Adidas employee most credited with the success of Kanye West's Adidas Yeezy Boost line, it's Jon Wexler. The longtime leader of Adidas' entertainment and influencer marketing division, Wexler helped bring West to the Three Stripes, and has been there every step of the way through the evolution of their ongoing partnership. In the latest episode of Full Size Run, Sole Collector's weekly sneaker talk show, he breaks down the history of the collaboration.
Shot on the show floor of last weekend's ComplexCon in Long Beach, California, this special episode also includes a breakdown of the many sneaker releases at the expo, some discussion on the sneaker of the year debate and, of course, a decent number of hot takes.
Watch Wexler's guest appearance on Full Size Run above and subscribe to Sole Collector on YouTube here for more original sneaker programming.