Silver-based Adizero and Freak cleats were customized and personalized with decorative elements reflective of each player's personality. Additionally, symbols are aligned on the medial side of the cleat to depict big plays, statistics, awards and accolades.
Making the cleats even more special, Adidas teamed up with Activision Publishing to create custom Squadron Pack kits, which include an advanced copy of Call of Duty: World War II and a custom Adidas x Call of Duty branded Playstation 4. Also in the kit is the Alphabounce runner, an exclusive t-shirt, custom Military Appreciation Adidas NHL hockey jersey, personalized bomber jacket with embroidered patches and Private Label duffel bag.
Dak Prescott, Von Miller, DeAndre Hopkins, Jay Ajayi, Jimmy Graham, Josh Norman, Landon Collins and Aaron Rodgers were among the recipients of the kit.