The Nike SB Dunk Low "Black Pigeon" has lived up to the original 2005 SB Dunk Low "Pigeon" in terms of chaos surrounding its release, with the NYPD shutting down the first launch in New York City this week. The good news for those that missed out on the limited drop at Reed Space's Extra Butter pop-up on the Lower East Side is that more pairs are coming.
Nike quietly rolled out a limited number of pairs via its SNKRS app's augmented reality camera function this week. Teased by the Pigeon Dunk's designer, Jeff Staple, the release prompted app users to find special newspapers hidden around NYC and point their cameras at an image within the papers to unlock the shoes.
While it appears that the newspapers were exclusive to NYC, anyone with access to the unlocking image can point the SNKRS app camera at it to unlock the shoes.
Open this on your computer, go into snkrs and hit the pigeon cam or whatever it is. Then point it at the newspaper pic.twitter.com/S7pH4sClAa— Ajretroking (@Ajretroking) November 9, 2017
The SNKRS app "Black Pigeon" Dunk launch has now sold out. However, a global launch of the shoes is scheduled for Nov. 11.
This approach to selling sneakers is part of Nike's effort to gamify limited releases.