The Under Armour Curry 4 will make its retail debut this weekend with the release of the "More Magic" colorway seen here, which hits stores on Oct. 7 for $130. Steph Curry's new signature sneaker will be available first in China on Saturday, with limited pairs hitting Shoe Palace (4900 Telegraph Ave, Oakland, Calif.) and Footlocker (Sunvalley Mall, Concord, Calif.) in the Bay Area, and Under Armour's Brand House stores in Boston and Chicago later that day.
According to Under Armour, the colorway is inspired by the magic of Curry's on-court skills. It also references his recent trip to China with a look that borrows from the neon lights of The Bund in Shanghai.
While this weekend marks the first retail release for this shoe, Curry's already worn it plenty. Most notably, his Under Armour Curry 4 hit the NBA floor on June 1 for Game 1 of the 2017 NBA Finals.