The first game of the 2017-18 NBA season did not turn out quite how Nike, which took over the apparel rights to outfit the league this year, would have liked it to. While the brand had plenty on display in terms of footwear, with top-tier signature models from Nike athletes Kyrie Irving and LeBron James dominating sneaker discussions, its new jerseys didn't fare as well last night.
James' suffered a sizable rip along the back after Boston Celtics point guard Jaylen Brown grabbed at him.
Lebron's jersey gets ripped on a quick grab by Jaylen Brown. pic.twitter.com/CKqXgr9DXG— Tas Melas (@TasMelas) October 18, 2017
Nike wrote in a press release that its new uniforms are the lightest in NBA history, which may have contributed to the rips. Sole Collector reached out to the brand for a comment on James' jersey mishap, and will update here should a reply arrive.
Nike's current eight-year deal to provide the official apparel for the NBA is said to be worth around $1 billion.