Who could have predicted that the Nike Air Monarch 4, a budget shoe long loved by those with absolutely no concern with what their sneakers look like, would become an ironic favorite of footwear aficionadosThere are exclusive colorways of the sneaker, evidence of a collaborative version, and now what feels rather like an ad for the shoes on social media courtesy of Nike SB endorser Eric Koston.


#TEAMMONARCH cc: @nike

A post shared by @erickoston on

In the below clip, Koston pulls the sneakers out of a microwave before skateboarding in them, a no doubt difficult task given the shoe's heft and volume.

Koston's clip is soundtracked by Seinfeld-style music that ties this bulky white dad shoe to a sitcom lover of pristine trainers.