Following the tragic events brought about by Hurricane Harvey, many brands are doing their part in helping the relief efforts in Houston. Under Armour is the latest brand to do so with the launch of its brand new #WEWILL campaign.
This new campaign focuses on the power of sports to unite, inspire, and even change the world for the better. Although this rollout has been planned for months, the recent events in Texas have caused the focus to shift directly towards aiding the Houston community. In partnership with first responder group Team Rubicon, Under Armour plans to secure the safety of those affected, stabilize the community, and get children back into schools and onto fields as soon as possible.
The debut of the #WEWILL campaign is accompanied by a video featuring UA athletes like Steph Curry, Cam Newton, and Aaron Judge.
For more information on the relief efforts for Hurricane Harvey, visit Team Rubicon's official website.
