On the latest episode of Complex's Blueprint series, Complex Editor-in-Chief Noah Callahan-Bever sat down with founder of New York-based sneaker consignment shop Stadium Goods John McPheters to talk about how he built a giant in the sneaker reselling game in just under two years.
While the interview touched on everything from his childhood to his time working at Flight Club, one of the major points was that Stadium Goods, which opened its doors in 2015, has already grown into a $100 million resell business. Approaching its second anniversary this October, the store that started out with only 2,000 styles now stocks around 100,000 pairs, a number that will only continue to grow. Aside from the brand's retail location at 47 Howard St. in New York City, Stadium Goods also has a separate NYC warehouse for stock, as well as an online store, and online partnerships in Asia and Europe. It is also now being partially advised by Dallas Mavericks owner Mark Cuban.
Being that it is still such a new company, McPheters says he isn't entirely sure where Stadium Goods will end up down the line. "I don't think we necessarily know what direction we would go. We just are trying to stay true to who we are." Despite the uncertainty, Stadium Goods has the potential to grow itself to a $1 billion business if it can continue this rapid growth and success.
Make sure to check out the rest of the interview with McPheters in the video player above.