As the new NFL season kicks off tonight in New England, Adidas Football and Pharrell are bringing a new campaign to the field.

Athletes like Kansas City Chiefs cornerback Marcus Peters were given custom cleats featuring messages of 'Liberty' and 'Justice for All' on the plates, similar to the font used on Pharrell's Adidas NMD Hu make-ups. Pharrell's personal pair is a carryover from his recently launched tennis collection.

While Peters' cleats bear Chiefs' colors, it's not clear whether or not these will be allowed in-game tonight, considering the league's strict policy on footwear.

Pharrell Liberty Justice Adidas Cleats (1)

Pharrell Liberty Justice Adidas Cleats (2)

Pharrell Liberty Justice Adidas Cleats (3)