Adidas' footwear market share continues to grow, in large part due to the success of Boost cushioning and silhouettes like the Ultra Boost. However, with a fourth generation on the way, along with several other variations, are we approaching overkill territory with the runner? The issue was tackled on this week's episode of Full Size Run.
"I think the Adidas Ultra Boost is one of the greatest sneakers of all-time, period," said Rich "MaZe" Lopez. "It's hard to play out a sneaker that's the greatest, like you can't play out a Jordan 1, Air Max 1, Chuck or something like that. But I do agree that Adidas needs to pump the brakes a little bit on it."
Brendan Dunne agrees that the Ultra Boost is an all-time great, but believes Adidas is going to the well too often.
"Make another great shoe. You can't just hold on to the one shoe," says Dunne. "They've made a lot of noise with other silos since then, but we can't just see the shoe on shelves for the next 10 years."
Complex Sneakers' Matt Welty joined the debate this week.
"It's the best sneaker of its time period. But when you take that shoe and do the 1.0, 2.0 and you're just changing the knitting on the shoe or making it into a high top, I think it makes the shoe a lot cornier."
You can watch the full discussion, along with segments on Off-White x Nike, Big Baller Brand Melos, the LeBron 15, Air Jordan 32 and more above. View the full, unedited episode now over at Facebook and be sure you're subscribed to Full Size Run on iTunes for weekly audio.