Since entering the league in 2011, Cam Newton has become one of the most prolific quarterbacks in the NFL. But his versatility doesn’t just typify his game. Week in and week out, Newton strolls through arenas and post-game press conferences donning some incredibly unique fits. That, along with his impressive play on the field—and not to mention, his passion for music and dancing—are just a few of the things that make Cam, well, Cam.
In an effort to encapsulate the on-field talent and off-field persona that is Cam Newton, Under Armour has created the C1N. The C1N is the first performance lifestyle shoe Under Armour has released in conjunction with Newton.
“There are equal parts performance, as well as style,” C1N designer John Humphrey tells Sole Collector. “The goal was to have a versatile design that Cam could wear while training, yet feel good about just wearing around.”
The name C1N—derived from Newton’s initials with his jersey number dropped in the middle—is particularly appropriate given Newton’s omnipresence in the design process. “Cam was very involved,” Humphrey says. ���We met with him early for initial inspiration; and then met [with him] several more times to present broad concepts, get feedback, and present visuals of those concepts.”
Newton’s hands-on approach to the C1N’s design guaranteed that the final product was made to the exact specifications he desired. “[Cam’s] a big guy, but he’s really fast and agile,” Humphrey says. “So he needs a shoe that meets both of those challenges.”
To ensure peak performance for the 2015 MVP, the trainer’s upper is constructed with Under Armour’s Threadborne knit material to allow for maximum flexibility and comfort. A synthetic band covers the forefoot for a lockdown fit, while Micro G cushioning in the midsole and Charged Foam in the heel provide even more comfort.
Performance features aside, the C1N brings Cam’s style to the forefront, meaning that it can be worn in the weight room just as easily as it can be worn for a night out. The inspiration behind the trainer’s various colorways “is meant to tell a different part of Cam’s story,” Humphrey says. For example, the debut “Hometown” colorway featured an all-red color scheme with gold accents, nodding to the ATL (Newton’s hometown).
The “Chairman” colorway, which dropped a couple of weeks ago, represents another aspect of Newton’s persona. The blue, black, and silver color palette not only matches the Panthers’ team colors, but also pays tribute to one of Newton’s favorite singers: the legendary Frank Sinatra.
“The Chairman (Sinatra) had a lot of swagger in the music he made and the way he dressed,” Humphrey says. “Both of these things appealed to Cam. Amazingly enough, as we were looking back through some old album covers, there was an image of Sinatra in a silver/gray suit and hat set against a blue background. It was very close to the Panthers’ team colors.”
Now that Newton’s footwear presence extends off of the field, it gives his fans even more of a chance to rep their favorite player. This is especially true when it comes to the younger fans; a group that Newton holds a very strong connection with. Because of his play, style, and partnerships with local charities and youth programs (he heads a seven-on-seven youth football league), kids love him. “They gravitate to Cam’s personality,” Humphrey says.
Entering his seventh season in the NFL, Cam Newton’s presence in the league, as well as his role with Under Armour, seem like they will only continue to grow. His meticulous attention to detail—whether watching endless hours of game film or detailing the coloring and specs of his first trainer—help us understand why Newton has found so much success.
The Under Armour C1N is available for purchase on Under Armour’s website and at select Under Armour retailers. Men’s sizes are $120, and grade school pairs retail for $100. Also, be sure to look out for the “442” colorway, which drops October 20.