Once a rarity, Jordan Brand collaborations have become increasingly prevalent in recent years. The sneakers have helped sustain hype in the retro market, adding excitement to certain silhouettes and keeping some scarcity around Jordans in an era of plentiful general releases.
It started with Undefeated's Air Jordan 4 in 2005, a militaristic take on the classic sneaker packaged along with matching accessories. The baton was passed to Eminem, who also worked on the Air Jordan 4 that same year and returned for his own take on the Air Jordan 2 three years later. Since then, clothing companies, designers, artists, boutiques, and sneaker websites have all had the opportunity to add a personal touch to models from the iconic line.
With the Aleali May "Millennial Pink" Air Jordan 6s surfacing, we're taking a look back at the history of Jordan Brand collaborations. Scroll through the list below to see them all.
1. UNDFTD x Air Jordan 4
2. Eminem x Air Jordan 4
3. Levi's x Air Jordan 1 23/501
4. Eminem x Air Jordan 2
5. Vashtie x Air Jordan 2
6. Undertow x Air Jordan 2010
7. Sole Collector x Jordan CMFT 11 SC Premier
8. Dave White x Air Jordan 1 'Wings for the Future'
9. Dave White x Air Jordan 1 DW
10. Undertow x Jordan Super.Fly
11. SoleFly x Jordan Spizike
12. Don C x Air Jordan 1 'BHM'
13. Dave White x Jordan Melo M9
14. OVO x Air Jordan 10 & 12
15. Craig Stecyk x Nike SB Air Jordan 1
16. Macklemore x Jordan Melo M10 'King Salmon'
17. TEDxPortland x Air Jordan 1 'Perfect'
18. SoleFly x Air Jordan 3 'Lotto'
19. Lance Mountain x Nike SB Air Jordan 1
20. Public School x Air Jordan 1 Retro 'PSNY'
21. Macklemore x Air Jordan 6
22. Slam Dunk x Jordan
23. Fragment Design x Air Jordan 1
24. Public School x Air Jordan 10
25.
Year: 2015
On the heels of their successful Air Jordan 1 collaboration, New York-based fashion label Public School unveiled two friends and family-exclusive collaborative colorways of the Air Jordan 10 in 2015.
26. Dover Street Market x Air Jordan 1
27. Don C x Air Jordan 2
28.
29.
Year: 2015
A women's handbag may seem like an unlikely inspiration for an Air Jordan collaboration, but that was the exact story behind Don C's Air Jordan 2s that released in early 2015. More colorways followed in 2016 and 2017.
30. Nicki Minaj x Jordan Jasmine
31. Don C x Air Jordan 1 BHM
32. Public School x Jordan Melo M11
33. Entourage x Jordan CP3.VIII
34. Supreme x Air Jordan 5
35. OVO x Air Jordan 8
36. Eminem x Air Jordan 4
37. PSNY x Air Jordan 12
38.
Year: 2015
Unlike their Air Jordan 10 collaboration, the PSNY 12s actually hit retail—first with a grey colorway in late-2015, and later with a pack of regional exclusives in 2017.
39. PSNY x Jordan Horizon
40. OVO x Air Jordan 8 'U.K.'
41. Trophy Room x Air Jordan 23
42.
Year: 2016
In honor of the opening of Marcus Jordan's Trophy Room boutique, two pairs of Air Jordan 23s were created—one in black, and a more limited edition in white.
43. SoleFly x Jordan Eclipse
44.
Year: 2016
Miami boutique SoleFly released a series of three collaborations with Jordan Brand in 2016. The first was the Jordan Eclipse in two colorways, both inspired by Mars.
45. Laika x Air Jordan 15 'Kubo'
46. Trophy Room x Jordan Reveal
47. Trophy Room x Jordan Hydro 5 Slide
48.
Year: 2016
Alongside its Jordan Reveal collaboration, Trophy Room dropped two colorways of the Hydro 5 slide, which featured Trophy Room branding on the side of the forefoot.
49. SoleFly x Air Jordan 23 'Marlins'
50. Trophy Room x Air Jordan 16
51. SoleFly x Air Jordan 16 'Art Basel'
52. Kaws x Air Jordan 4
53.
Year: 2017
A Kaws and Jordan Brand collaboration may have felt like something that should have happened a decade earlier, but a project finally materialized in early 2017. Along with a collection of apparel was a heavily hyped and limited Air Jordan 4 covered entirely in grey suede, detailed with Kaws' signature "X" branding and tonal embroidery. A second, black version of the project is rumored to be coming soon.
54. Mark Wahlberg x Jordan Formula 23
55.
56.
Year: 2017
On the long list of celebrities associated with Jordan Brand, Mark Wahlberg's name is near the top. That said, it wasn't a surprise to see the actor finally work on a collaborative project with the brand. Thus far though, this Wahlburgers-themed Formula 23 remains a friends and family exclusive.
57. Atmos x Air Jordan 3
58. DJ Khaled x Jordan Brand
59. Transformers x Air Jordan 5
60. SoleFly x Jordan 1 Modero
61. Virgil Abloh x Air Jordan 1
62. PSNY x Air Jordan 15
63.
64.
65.
Year: 2017
PSNY dropped two colorways (black suede and olive woven) of Air Jordan 15 collaborations as a surprise quickstrike during fashion week. A third version in olive suede also popped up, although it wasn't included in the release. Making the most noise, though, was a knee-high boot variation on the collaboration.
66. Trophy Room x Air Jordan 17
67. Aleali May x Air Jordan 6
68. Pomb x Air Jordan 1 High ‘Los Primeros’
69. Paris Saint-Germain x Air Jordan
70.
71.
Year: 2018
In a new deal with Jordan Brand and the Parisian football club, Paris Saint-Germain, Jumpman will be the official equipment supplier of the team. In collaboration with the two, the Air Jordan 5 and 1 silhouettes have special collaborative colorways that feature logo branding from the club. The Air Jordan 5 "PSG" saw a Sept. 2018 drop while the Air Jordan 1 silhouette is slated for retail on Nov. 3. The collaboration also has a white colorway of the Air Jordan 5 that is a friends and family exclusive.
72. Rag and Bone x Melo x Air Jordan 20
73.
Year: 2018
The Air Jordan 20 is the latest Jumpman silhouette to get a remix with Nike's Flyknit material in a collaboration with fashion brand, Rag and Bone and Jordan Brand athlete Carmelo Anthony. The collab originally debuted during New York Fashion Week on Sept. 13 with a release date coming later in the month.
74. Travis Scott x Air Jordan 4 'Cactus Jack'
75.
76.
Year: 2018
Nike collaborator and rapper, Travis Scott, debuted a new project with Jordan Brand that involved a "Houston Oilers" colorway on the Jordan 4. Other "Olive" and "Purple" colorways have only been seen in the form of Friends and Family colorways but could make their way to retail.
77. Will Smith x Air Jordan 5 'Fresh Prince'
78.
Year: 2018
For Will Smith's 50th birthday, Air Jordan and Fresh Prince star collaborated on a laceless Air Jordan 5 silhouette that pays homage to the show and its star. The sneaker released on Sept. 25 in the "White" colorway while only 25 pairs of the "Gold" iteration remained a friends and family exclusive.
79. Gatorade x Air Jordan 'Be Like Mike'
80.
81.
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85.
86.
Year: 2017
The Gatorade x Air Jordan "Be Like Mike" collaboration was a seven sneaker drop that included a variety of releases spread over three different silhouettes including the recently released Air Jordan 32 Low. The collab featured four different Gatorade flavor-themed colors on the Air Jordan 1 silhouette. The Air Jordan 6 was used for two different orange and green themed kicks to cap off the widespread "Gatorade" flavored release.
87. Michigan x Air Jordan 12
88.
Year: 2018
Jordan Brand sponsored team, University of Michigan, got their own Air Jordan 12 earlier in 2018. The sneaker included blue and yellow meshes and suede on the upper as well as bold Michigan logo branding on the tongue.
89. Justin Timberlake x Air Jordan 3 'Tinker'
90.
Year: 2018
In collaboration with Jordan Brand, Justin Timberlake premiered his collaboration on the new Air Jordan 3 "Tinker" silhouette during his performance at the Super Bowl. The white colorway was the first debut, the following was the second iteration of the collab in a "Bio Beige" colorway that coincided with his new album, Man of the Woods.
91. Vogue Magazine x Air Jordan 'AWOK'
92.
93.
94.
95.
Year: 2018
In a collaboration with Vogue Magazine, the Air Jordan 1 and 3 were the silhouettes of choice for this special women's exclusive drop. Both sneakers featured new features like an altered upper on the Air Jordan 3 and a zipper to replace the laces on the Air Jordan 1. Special details like Vogue Magazine's Editor-In-Chief, Anna Wintour's signature in place of some Jordan logo branding and "AWOK" gave the sneaker a true collaborative feel.
96. Nipsey Hussle x Air Jordan 3 'Victory Lap'
97. Don C x Air Jordan Legacy 312
98.
99.
Year: 2018
In his second collaboration with Jordan Brand, Chicago native Don C debuted his signature sneaker with the brand earlier this year. Paying homage to the first three Jordan silhouettes, his sneaker also references his hometown zip code, 312. The sneaker debuted in five original colorways and has continued to release with a number of different flavors.
100. Levi's x Air Jordan 4
101.
102.
Year: 2018
Early in January of 2018 Levi's and Strauss Denim linked up with Jumpman for a special "Denim" colorway on the Air Jordan 4. Originally leaked on social media via Travis Scott, the pair were a popular target for customizers to bleach and distress the denim. As a follow up the to the original denim pair "White" and "Black" denim drops were also seen from the two.
103. Xbox x Air Jordan 1 Mid
104. Off-White x Air Jordan 1
105.
Year: 2018
As a follow up to the largely successful Off-White x Nike "The Ten" creative director and founder of the brand, Virgil Abloh had two follow-ups to the Off-White x Air Jordan 1 ''Chicago." Releasing a "Triple White" and "UNC" colorway the brand was able to capitalize on the widely loved deconstructed aesthetic.
106. Shinedown x Air Jordan 1
107. DJ Khaled x Air Jordan 3
108.
Year: 2018
DJ Khaled unveiled his second collaboration with Jordan Brand in the form of two new colorways of the Air Jordan 3 silhouette. The past collaborator released the Air Jordan 3 "We The Best" named after his label but took a turn to his son with two new blue Air Jordan 3's dubbed "Father of Asahd" and "Another One."
109. Nigel Sylvester x Air Jordan 1
110. Steve Harrington x Air Jordan 1
111.
112.
113.
Year: 2018
Los Angeles artist, Steve Harrington collaborated with Jordan Brand to celebrate the 2018 All-Star Game held in his hometown. Playing on the themes of palm trees and other graphic art that paid homage to the tropical climate the artist also gave the fans the opportunity to customize their own Air Jordan 1 silhouette and Nike's Air Force 1 sneaker.