Once a rarity, Jordan Brand collaborations have become increasingly prevalent in recent years. The sneakers have helped sustain hype in the retro market, adding excitement to certain silhouettes and keeping some scarcity around Jordans in an era of plentiful general releases.
It started with Undefeated's Air Jordan 4 in 2005, a militaristic take on the classic sneaker packaged along with matching accessories. The baton was passed to Eminem, who also worked on the Air Jordan 4 that same year and returned for his own take on the Air Jordan 2 three years later. Since then, clothing companies, designers, artists, boutiques, and sneaker websites have all had the opportunity to add a personal touch to models from the iconic line.
With the Aleali May "Millennial Pink" Air Jordan 6s surfacing, we're taking a look back at the history of Jordan Brand collaborations. Scroll through the list below to see them all.