Puma has unveiled its debut silhouette for Canadian signer The Weeknd, a model called the Puma x XO Parallel that blends sneaker and boot styles. The XO Parallel will release on Aug. 24 at Kith, Barneys NY, and The Webster.
The shoe has been teased plenty by The Weeknd, who wore pairs during several stops on his current Legend of the Fall tour. He sees it as a culmination of years of working on his own imprint.
"We’ve been building the XO brand for a long time now," The Weeknd said, via press release. "It’s gone beyond product and the PUMA x XO collab is an extension of everything we’ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic is an amazing opportunity."
Per Puma, the design has Italian nubuck leather and Ignite cushioning in the midsole.
