Complex and PUMA are excited to announce that the German brand will return as the official footwear sponsor of ComplexCon this year. In 2016, the inaugural year for ComplexCon, PUMA brought a pop-up collaboration and exclusive merchandise to Long Beach, and the brand is returning this year to do the same. In addition, PUMA will use ComplexCon '17 as a springboard for its upcoming 50th anniversary of the classic PUMA Suede, and there will be appearances at ComplexCon from PUMA brand ambassadors Dave East, ASAP Twelvyy, and Sonny Digital as a part of their “Run The Streets” campaign promoting PUMA's 2017 street-running collection.

ComplexCon returns for a second annual festival and exhibition on November 4–5, 2017, in Long Beach, California. Created to bring “the Internet to real life,” the event mixes concert performances, retail pop-up shops, in-depth panel discussions, brand activations, and so much more, into a one-of-a-kind experience unlike any other festival in the world. Watch the video above for full details on the PUMA x Complex announcement and what to expect at ComplexCon '17.