LeBron James is taking his talents to the small screen once more with a new series in development for HBO, Deadline reports. The Cavs megastar and his business partner Maverick Carter will produce a half-hour comedy about a sneaker store outside of Los Angeles.

The in-development show will come from James and Carter's Springhill Entertainment, which is responsible for Survivor's Remorse on Starz and The Wall on NBC.

As James is a lifetime Nike athlete, one has to wonder to what extent the series will feature non-Nike products.

Deadline's piece on the show includes a largely unknown bit of sneaker info about Maverick: He serves on the advisory board of Ronnie Fieg's Kith.