Inside Jordan Brand's First Store in Seoul

Korea's new destination for Jordan gear.

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For the first time, Jordan Brand is opening the doors to a new store location in Seoul, Korea.

Jordan Hongdae is the brand's newest premium retail space. Customers will have access to exclusive customization services and the latest product, such as the all-new Super.Fly 2017.

“The energy and passion we see for sport and culture in cities across Korea gives us an opportunity to become a destination for athletes who want the perfect blend of performance and style,” says Jordan Brand President Larry Miller. “We hope the new Jordan Hongdae store will ignite the passions of future generations, inspiring them to defy the odds, chase their athletic goals and elevate their game.”

Jordan Hongae opens Friday, Aug. 4.

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