Nike will give shoppers another chance to buy its $720, self-lacing HyperAdapt 1.0 sneakers by making them available via its SNKRS platform here on Friday at 10 a.m. ET. This release differs from past ones in that the sneakers are available online across the U.S., where shoppers previously had to enter online—only to be able to buy a pair at a physical Nike store.

Like past releases, though, this one will use Nike's Draw system, meaning getting a pair isn't as simple as clicking a couple buttons and checking out. Anyone trying to buy a pair of these HyperAdapts will have to enter for the chance to buy a pair.

Only the black/blue lagoon colorway of the HyperAdapt is available through this release.

These sneakers have traditionally gone for big money on the resell market, with prices hitting well above the $2,000 mark in the past. Successive releases have driven resell prices down, but the shoes are still sought after.

Nike has promised that a less expensive HyperAdapt 2.0 sneaker is in the works.