Today marks the grand opening of Adidas' latest retail experience in collaboration with Boston boutique Concepts. The kick off of the new Adidas-exclusive location will feature limited product as well as a handful of notable restocks.
Much more than a pop-up shop, this retail experience aims to further the brand partnership that has developed between Concepts and Adidas over the years. The space will be home to a wide array of footwear and apparel spanning popular lines including Originals, EQT, NMD, Ultra Boost, James Harden, and AlphaBounce. The 1,200-square foot space will also house more high-end and limited collaborative product like Adidas' Yeezy, Raf Simons, Stella McCartney, and Kolor collections.
Brick walls, glass archways, and unique lighting inspired by the culture of Boston give the store a unique shopping experience that aims to bring a focus to the products. It will also include interactive displays for new releases, and has a back room that will be used in the future for events, art installations, and musical performances.
The Adidas x Concepts location is located at 73 Newbury St. in Boston, MA.