Steph Curry is not about to let a brand other than Under Armour receive any shine during promo stops on his current Asia tour. He got in the way of that happening this week when he removed a fan's Nike LeBron Soldier 10s from his feet before giving him a new pair of Under Armour Curry 3s.
In the above clip from Seoul, South Korea, said fan hits a Curry-style shot from way downtown and proceeds to do a Curry-style celebration. But once Curry himself arrives on the court, he corrects his footwear in order to make the impression more faithful.
The Golden State Warriors All-Star referenced the moment on Twitter by posting the video and writing "When you've got the range, you gotta have the right kicks."