With signature sneaker sales slipping and brands reaching out to entertainers for endorsement partnerships more than ever, Full Size Run dives into the issue of whether or not celebrities have become more influential than athletes.
This week, Rich "Maze" Lopez was joined by Complex Sneakers' Matt Welty, who shared his thoughts on today's celebrity-driven marketing.
"You saw 10 years ago, Pharrell had his own shoe," said Welty. "Nowadays it's like anyone big is getting a shoe."
This discussion follows a week during which John Mayer, Travis Scott and the Weeknd all previewed new sneaker collaborations. Yesterday, rapper Future joined the pack with a detailed look at his upcoming Reebok drop.
Also in this episode, noted footwear and fashion buyer Michael Vincent stops by for a chat about his history in sneakers, including his work with JackThreads, Training Camp and A Bathing Ape. You can also watch weekly Wednesdays on Facebook Live and Friday afternoons on YouTube. If you're on the move, you can listen by subscribing on iTunes.