From a financial standpoint, the sneaker business is as big as its ever been. However, as the hobby of collecting sneakers becomes more lucrative, the purest elements of the culture are being compromised, leaving us to wonder if there's even a distinguishable culture to protect at this point in time.
On this week's Full Size Run, Rich "Maze" Lopez and Brendan Dunne welcomed Sneakersnstuff's Mubi to talk sneaker culture and its mainstream shift. With ties to sneakers dating back to 1996 and international retail experience, Mubi brings a unique perspective to the discussion
"Sneaker culture still exists at the top," said Mubi. "It's a lot wider now. Everyone's an influencer, Everyone knows their stuff. Everyone can see what's cool and what's not cool."
Mubi, owner of more than 4,000 pairs of sneakers, also touches on regional differences in taste, how availability has changed, building relationships and reselling.
In addition to sneaker culture, Lopez and Dunne discuss Nike's new NBA jerseys, Lonzo Ball's sneaker choices, ASAP Bari's alleged assault and much more in the video above. You can also watch weekly Wednesdays on Facebook Live and Friday afternoons on YouTube. If you're on the move, you can listen by subscribing on iTunes.