Inside Jordan Brand's New Beijing Store

First look at Jordan 9 Guanghua.

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Twenty years after Jordan Brand's first foray into mainland China, it celebrates with a new store location in Beijing.

Today marked the grand opening of Jordan 9 Guanghua, which will serve as a key source for pinnacle products and personalized Jordan experiences. The space features unique work by international artist Jayson Atienza, hyperlocal product customization, a regulation size basketball court, Flight Club services and Flight Lab testing.

“With its unique basketball and sneaker culture, Beijing is a natural fit for the brand’s presence in China,” Jordan Brand President Larry Miller told Nike. “We are excited to bring Jordan Brand’s vision to life in Beijing by creating a retail experience that not only pays homage to the brand’s legacy and the city’s culture, but also inspires the future.”

View a gallery of Jordan Guanghua below.

Jordan Brand Guanghua Store (7)

Jordan Brand Guanghua Store (4)

Jordan Brand Guanghua Store (14)

Jordan Brand Guanghua Store (6)

Jordan Brand Guanghua Store (12)

Jordan Brand Guanghua Store (15)

Jordan Brand Guanghua Store (16)

Jordan Brand Guanghua Store (9)

Jordan Brand Guanghua Store (13)

Jordan Brand Guanghua Store (11)

Jordan Brand Guanghua Store (1)

Jordan Brand Guanghua Store (3)

Jordan Brand Guanghua Store (2)

Jordan Brand Guanghua Store (5)

Jordan Brand Guanghua Store (8)

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