Houston Texans defensive end J.J. Watt just released his second signature sneaker, the Reebok JJ II trainer. Today, instead of telling fans what makes his shoe worthy of purchasing, he attempted to piggyback off the buzz of Lonzo Ball and the Big Baller Brand to get people to take notice.
In a few tweets sent out earlier, Watt shared a photo of the JJ II, along with the caption, "400 dollars less than some shoes on the market and 100% more effective." He followed with, "And I actually wear them." Without saying names, Watt was referring to Lonzo Ball's $495 Big Baller Brand ZO2 signature shoe.
And I actually wear them.— JJ Watt (@JJWatt) July 13, 2017
Known as a bit of a try-hard, Watt's attempt at shading the young NBA rookie wasn't well received by everybody.
Uhh hey JJ maybe stop acting like your doing us a favor selling your shoes for $100. That's a lot of money to some ppl— Shane Bracewell (@IsJ0eFlac03lit3) July 13, 2017
Imagine being the best defensive player in the NFL scheming ways to throw shade at a 19 year old chasing his dream— Eric Ostrow (@Ericanderr) July 14, 2017
JJ I wonder how it feels to be a grown ass man clowning a black owned business?— Old_Man_Logan (@cw2147) July 13, 2017
There's a significant difference between having a $100 sneaker under a major brand and a $495 independently made sneaker. And again, it's difficult to understand why so many athletes are openly against what the Ball family is trying to with Big Baller Brand. However, it does make sense that Watt would try to use the Ball family to sell a sneaker that nobody is really checking for and probably won't hear about again after this week.