The marketing blitz around Jay Z's latest album isn't over yet. There is now an official 4:44 sneaker from Puma, with a first look at the pair arriving via Instagram.

The sneaker was posted by longtime Jay Z associate Emory Jones, who has worked with Puma in the past on a capsule collection. Jones heads up the lifestyle division at Jay Z's Roc Nation and is frequently mentioned in the rapper's lyrics.

This Puma Clyde is part of a bigger partnership between Puma and Jay Z around 4:44. In July, a rep from Roc Nation told Billboard that the two were working together for the forthcoming tour around the album and other collaborative projects.

There is no word on whether the Puma Clyde "4:44" will be a future retail release.