Adidas and Refinery29 have linked up with a group of talented female artists to create a custom Ultra Boost X collection representing all 50 United States. The "Boost the Nation" Collection celebrates the individuality of the nation and unites creativity through sport.
The group of artists, assembled by Refinery29, includes Meagan Morrison, Maria “Too Fly” Castillo, Bree Poort, Lizzie Darden, Jenny Kiker, Sophia Chang, Mari Orr, Jen Mussari, Carrie Chan, Jordana Schrager and Refinery29 fashion editor Alyssa Coscarelli. These women created designs inspired by each state’s unique culture, landscapes and notable landmarks.
"It's not about competing with each other, but lifting each other up and celebrating the diversity of this country,” said fashion illustrator Meagan Morrison, who designed sneakers inspired by Alabama, California, Connecticut, Missouri and Virginia.
Working with digital campaign platform Wyng, Adidas and Refinery29 will host a silent auction for the sneakers beginning July 4 and ending July 11. Consumers will be able to select their favorite pair and place a bid to purchase through adidas.com. All proceeds will be donated to Women Win, an organization that empowers girls to build leadership skills and address gender equity through sport. There will also be an option to make a donation without bidding to win the sneakers.