The Weeknd is helping Puma debut their two latest Sportstyle models, the IGNITE Limitless Netfit and TSUGI Netfit. Both of these brand new silhouettes utilize Puma's latest technology.

With Netfit, a shoe can be customized to have multiple lacing options to optimize either style or performance. This is done through a netted mesh construction that allows for limitless possibilities. 

The IGNITE Limitless Netfit is designed with style and comfort in mind. The shoe features cosmetic details like matte and shine finishes, exaggerated proportions, bonded edges, a high collar, and large Puma branding. It also offers the comfort and support of Puma's IGNITE foam cushioning, and will debut in an all-black colorway.

The TSUGI Netfit is another silhouette made with style in mind. This model brings the customizable Netfit lacing system to one of Puma's newest silhouettes, and will debut in a gray and blue color scheme.

Although neither of these are The Weeknd's official Puma collaboration, he can be seen modeling both of the new silhouettes in the brand's latest ad campaign.

The Puma IGNITE Limitless Netfit and TSUGI Netfit will be releasing in their debut colorways on July 6 and July 7, respectively at, Puma stores, and select Puma retailers worldwide. 

Puma TSUGI Netfit
Image via Puma
Puma Ignite Limitless Netfit/The Weeknd
Image via Puma
Puma TSUGI Netfit/The Weeknd
Image via Puma
Puma TSUGI Netfit/ The Weeknd
Image via Puma