Outside of Nike, brands have been relatively quiet in signing incoming NBA rookies. However, Under Armour has finally made its splash.
According to reports, Under Armour has signed Kansas freshman Josh Jackson to an endorsement deal. Senior marketing director for Under Armour Kris Stone confirmed the deal on social media.
During a season in which he led the Jayhawks to the Elite 8 in the NCAA Tournament, Jackson received First Team All-Big 12 and Second Team All-American. He's a projected Top 5 pick in tonight's draft.
New brandmate Stephen Curry welcomed Jackson to the family earlier today.