By teaming up with powerhouse brands, celebrities have the opportunity to do more than push product—they can also change lives.
That's the case for Bryson Tiller, who vaguely announced his partnership with Nike last winter. It had been rather quiet on the Tiller x Nike front since then, but that was because they were hard at work on a project bigger than sneakers. Today, in his hometown of Louisville, Tiller unveiled 502 Courts, restored basketball courts at Wyandotte Park for local children on behalf of himself and Nike.
“I used to just see this court and I'm like, ‘Yo man, that court looks terrible, let's do something to that court,” Tiller said.
According to WLKY, the court surface was rubberized and new goal posts and fiberglass backboards were added to make the outdoor courts among the best in the region. Tiller also coordinated a Nike-led youth basketball clinic at the event.
“If anybody on this court has a dream and you believe in yourself, you can do it,” Tiller said while addressing kids in attendance. “You can do this too.”
