Boston-based sneaker boutique Bodega and Asics are joining forces on the Gel-Mai, featuring a theme that transcends all cultures—mortality. As an inevitable occurrence, death is ironically a part of life that can't be avoided.
Building off of the concept of life and subsequent death, the Bodega x Asics "Underground" collaboration uses the Gel-Mai silhouette, a '90s performance model designed to suggest the dynamism of human movement. The Gel-Mai's asymmetrical design strays away from expected collaborative Asics models like the Gel-Lyte III or V. The sneakers use a vibrant orange suede to represent life in contrast to a black and white upper replicating bones, conveying the message that no matter who you are in life, everyone becomes a skeleton in the end.
The Bodega x Asics Gel-Mai "Underground" is scheduled to release for $170 on Friday, June 23 exclusively at Bodega in-store and online.