The "Seasoned Life" sneakers that Stephen Curry debuted against the Utah Jazz in Game 4 won't be heading to retail, but fans do have a shot at bringing a pair home.

Tonight, Curry announced a giveaway on his Instagram account. Somewhat of a master marketing plan, fans who purchase a meal kit (using code STEPH30 for free shipping) from his wife Ayesha's Homemade website will be automatically entered into a giveaway. The winner, chosen at random, will receive a signed copy of Ayesha's cookbook and a signed pair of the Mother's Day-inspired Curry 3Zer0 sneakers.

Stephen Curry Seasoned Life Under Armour Curry 3Zer0
Image via Stephen Curry