Earlier today, LaVar Ball and the Big Baller Brand sent Twitter into a frenzy when they officially unveiled Lonzo Ball's first signature sneaker, the BBB ZO2. While the jokes were always going to fly, a day-long trend was ensured when LaVar pulled off the most LaVar-est move of all-time—starting pricing for the shoe at a whopping $495. We say starting because depending on the shoe size and the option to choose an autographed pair with special packaging, the total can climb to $1,195—this all before you get to the $220 slides they're also selling.
As expected, Twitter wasn't having any of it. While there was praise for the actual design of the shoe, finding someone willing to fork over a mortgage payment to secure a pair is seemingly impossible. Throw in an endless amount of Nike Kobe comparisons and some shots at the faux-Boost midsole, and you have an extremely entertaining social media day. For that, we thank you LaVar.
See Twitter's best reactions to the $495 Big Baller Brand ZO2 below.
Lonzo Ball is dropping a shoe today.
Twitter: pic.twitter.com/vryz1Be2nA
— FOX Sports Radio (@FoxSportsRadio) May 4, 2017
WAIT A GOT DAMN MINUTE 495 DOLLARS? LMFAOOOOOO pic.twitter.com/CqfgfRT1l5
— Shake4ndbake (@ItsShake4ndbake) May 4, 2017
LeBron XIV ($175) + Durant KD9 Elite ($150) + Curry 3Zero ($119.99) =
$444.99
Big Baller Brand Lonzo Ball ZO2 Prime =
$495 pic.twitter.com/B6KbmRPiZv
— The NBA Monster (@TheNBAMonster) May 4, 2017
Tell ya mom you want the $495 Lonzo Ball shoes. She'll get you the $175 Lebrons you actually wanted & tell you she heard they just as good. pic.twitter.com/lrz2YFPLIh
— DJ Glamor Llama (@screwyoumegn) May 4, 2017
Kobe looking at the Big Baller Brand Sneaker like🌚🌚🌚 #BigBallerBrand pic.twitter.com/bzAad4k2W9
— R0ZAY® (@benjaminmakor) May 4, 2017
kobe's designers looking at lonzo ball's designer like pic.twitter.com/0Ofnn38bEn
— babygyal T 💖 (@relaxx_its_tiff) May 4, 2017
LaVar Ball when them Air Lonzo's hit Marshalls pic.twitter.com/LadtS9QYb5
— Legends (@LegendsofCH) May 4, 2017
BBB slapped their branding on these And 1s and charged $495 LMFAOOOO pic.twitter.com/GV5TsB9MIP
— TJ (@Wijzard) May 4, 2017
Big Baller Brand just dropped some shoes that cost $495 lmaooooooo pic.twitter.com/TerNFM0EGl
— BK (@bk17__) May 4, 2017
Lonzo Ball: Raider of the Lost Kobes. pic.twitter.com/oKSNeJQasE
— Cycle (@bycycle) May 4, 2017
Hey Keith Sweat, who's gonna buy them #BigBallerBrand shoes for $495 and flip flops for $220? pic.twitter.com/0JOHk8sZeY
— MagicMackXXXL (@BigOrangeMack) May 4, 2017
Lavar and Lonzo Ball before the release of the ZO2 sneakers. 😂 #BBB pic.twitter.com/khml65Ffta
— Athlete Texts (@AthletesTexts) May 4, 2017
Nike executives when they see Lonzo Ball trapped in the BBB store pic.twitter.com/T1b19ZRNwt
— Bruh Report (@BruhReport) May 4, 2017
When everyone seen lonzo ball new Payless shoes 😂😂 #BBshoes pic.twitter.com/MAv7BYFAxJ
— Bryce Dixon (@dixonbryce) May 4, 2017
Name a more iconic trio. pic.twitter.com/LcSk5TjAzb
— NBA on TNT (@NBAonTNT) May 4, 2017
@MF_Brown Better? pic.twitter.com/4FdesmaFjc
— Blackie Chan (@8deepbb) May 4, 2017
Live look-in at someone trying on Lonzo Ball's new shoes ... pic.twitter.com/ALtbf7qqho
— Steven R. Walker (@Steve_R_Walker) May 4, 2017
When Lonzo Ball shows up on the court with Big Baller Brand shoes pic.twitter.com/36iR8Bphz7
— Young Telemundo (@BurtWonders) May 4, 2017
"Lonzo Ball, who hasn't played in an NBA game, signature shoe will retail for $495" pic.twitter.com/3iDRltU74P
— Ryan (@ryanwaynewright) May 4, 2017
Anyone gonna buy the $495 Lonzo Ball shoe? https://t.co/m6vC1hbENm
— Steven Durso (@sdurso5) May 4, 2017