While some brands are under fire for aligning themselves with the president and his cabinet, others are sending a message of tolerance and equality through special product releases for Pride Month. Among the latter is Adidas, which will reportedly be releasing a special "Pride" colorway of the Ultra Boost 3.0 in the coming months.

Sneaker Prophet offers an initial look at the runner, black-based with symbolic multicolor paint detailing along the heel counter. Making sure the counter is the standout feature on the shoe, it's finished off with a simple white Boost cushioned sole.

The release date for the "Pride" Ultra Boost is Thursday, June 1.

Adidas Ultra Boost "Pride"
Release Date:
06/01/17
Color: Core Black/Utility Black-Footwear White

​Style #: CP9632
​Price: $180

UPDATE 3/22: Official product images via Adidas.

Adidas Ultra Boost Pride Release Date Top CP9632

Adidas Ultra Boost Pride Release Date Sole CP9632

Adidas Ultra Boost Pride Release Date Medial CP9632

Adidas Ultra Boost Pride Release Date Lateral CP9632

Adidas Ultra Boost Pride Release Date Tongue CP9632

Adidas Ultra Boost Pride Release Date Heel CP9632

Adidas Ultra Boost Pride Release Date Outsole CP9632


Adidas Ultra Boost Pride Month Release Date Side
Images via sneakerprophet_

Adidas Ultra Boost Pride Month Release Date Heel