If you waited to pull the trigger on The Rock's first pair of Under Armour sneakers, consider the window closed. Today, the actor announced that the Project Rock Delta has completely sold out and production has been halted.
"To stop production on a blazing hot product when it's at its height of sales is a very bold business decision," said Johnson on Instagram. "But our game plan here is to create a window of success where the people always win, but also establish that the window doesn't stay open forever."
The Project Rock Delta launched on Apr. 5 along with matching apparel at underarmour.com. After selling out in less than 24 hours, the shoe was restocked and sold out again.
Good news for fans who missed out on a pair—The Rock announced that his second Rock Delta sneaker is releasing during Q3 of this year.