Puma is pushing the envelope of traditional design with their latest silhouette, the Puma TSUGI Shinsei. 

This lifestyle runner is the first shoe PUMA has released under their new TSUGI line. The shoe takes Puma's current IGNITE technology, and adds a new design aesthetic into your everyday rotation.

"Tsugi" translates to "Next" in Japanese, and "Shinsei" translates to "Reborn."  These words embody Puma's goal of bringing a new style to the streetwear scene. 

This model features a unique lacing system that runs down the lateral and medial sides of the shoes, as opposed to the traditional lacing system we are used to seeing. The shoe also features an EvoKnit sock liner, mesh toebox, leather and nylon accents, and IGNITE foam cushioning. Puma branding is also featured prominently on the heel. The shoe is available in triple white, and black with white sole iterations.  Find them at KITH, PUMA LAB powered by Foot Locker and better sneaker retailers worldwide now. Both shoes retail for $110.

Venerable sneaker boutique KITH offered a sneak preview early release and a limited KITHstrike colorway inspired by military bomber jackets that features in an olive green upper and with orange midsole. This pair was limited to 150 pairs worldwide, and launched along with a special edition KITH Treats cereal package.

White Tsugi Shinsei
Image via Puma
White Tsugi Shinsei
Image via Puma
Blac Tsugi Shinsei
Image via Puma
Black Tsugi Shinsei
Image via Puma
KITH Tsugi Shinsei
Image via Puma
KITH Tsugi Shinsei
Image via Puma
Tsugi Shinsei
Image via Puma