Somehow, the feud between Nike and LaVar Ball is still a thing, and it's Ball's turn to fire back in war of words.
After Nike exec George Raveling referred to the outspoken basketball dad as the "worst thing to happen to basketball in the last hundred years" earlier this week, Ball took to his Instagram account to respond.
"Let me tell you something: I know I'm on the right step because if nothing ain't happen like this in 100 years, guess what? We in a new lane, baby," said Ball in a video. "That Big Baller Brand about to be your competition."
Previously, Nike co-founded Phil Knight confirmed the brand's interest in signing Lonzo Ball to an endorsement deal, though the $1 billion family package Ball is seeking for his three sons likely won't be offered. Ball has instead suggested that Lonzo may sign with the family-owned Big Baller Brand when he officially turns pro this summer.