PROMO: Adidas Channels Tokyo's History and Modernity for the New NMD_R2

How to get this weekend's Adidas NMD R2 Tokyo drop.

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Tokyo is one of the most modern cities in the world. The city, like all of Japan, has earned a reputation for their forward thinking technological innovations and contemporary outlook. This modernity, though, has to coexist with Japan's history and traditions. That ancient Japanese culture is still an important part of Tokyo. The past is an important part of the future.

It's this blend of past and present and of modernity rooted in history that's the inspiration for Adidas' NMD_R2, the latest update to the NMD model which launched exclusively at Foot Locker Europe yesterday. The collection takes its cue from a look back at our collective memory of sports, before mixing it with cutting-edge technology and the type of innovation that Tokyo has become known for. The result is a fusion between technical runner and classic sneaker. 

Since the NMD first hit our feet in 2016, it’s become one of the most talked about sneakers in the world. The mix of comfort and style, and of innovations like Primeknit and boost with references to Adidas’ legacy like the colour blocked midsole panels, has led to queues around the block for every new drop. It’s this blend of elements and influences that Adidas are elevating for their Spring/Summer 17 NMD collection.

This season’s evolution of the NMD emphasizes the functionality of the silhouette, with reflective features and unrivaled comfort, without compromising on the reputation that the sneaker has earned as a wardrobe staple. The new collection has incorporated subtle but important updates to the OG NMD, including clean Boost tooling and EVA plug elements. All together, this mix of modern technology and classic NMD features shows the next stage of the NMD. 

The NMD_R2 dropped yesterday in two versatile colourways, core black and solid grey or night cargo and white, exclusively at Foot Locker Europe. Along with those two colourways, Adidas will are launching even more colourways of the NMD_R2, for both men and women, which are available now. Take a look at the collection below, and you'll be able to cop them exclusively from Foot Locker Europe.

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