The long-running partnership between rapper Snoop Dogg and Adidas continues with the introduction of another collaborative football cleat.
Today, they officially introduce the "Suited N Booted" Adizero 5-Star 6.0. Inspired by the Snoop track of the same name, the cleats draw cues from dressy pre-game attire, particularly his preferred gator shoes. Snoop also worked with Adidas designers to create a custom lace jewel inspired by hood ornaments on luxury cars and added gold speckles to the laces to match the gold cleat plates. Lastly, "Suited" and "Booted" are printed on money-themed bands and Snoop's lyrics are featured on the sockliner.
"Some of my main passions are music, fashion, football and helping the next generation of kids for the future," said Snoop. "Working with Adidas Football to design a cleat that blends all these elements was a no-brainer and our new cleats showcase how we're evolving the cleat game and truly fusing sports and culture."