6 Things We Learned From Nike's Fiscal Report

What we learned from Nike's Q3 2017 fiscal report.

Nike Fiscal Q3 2017
Nike

Image via Nike

Nike Fiscal Q3 2017

Nike Chairman, President, and CEO Mark Parker is making big promises. For the brand's fiscal 2017 third quarter results, announced on Tuesday, the leader of the world's biggest sportswear company laid out exactly how Nike plans to continue its dominance. These quarterly earnings reports provide an update to shareholders on the company's sales, goals, and future products.

The talks are full of brandspeak—as to be expected, the word "innovation" is used ad nauseum​ pretty much every time—but anyone willing to wade through all that will be rewarded with some pretty interesting tidbits about where Nike is headed and where it's been.

Here, we've collected a handful of key talking points from top Nike execs from its Q3 2017 earnings call. Below are comments from Parker, along with Nike Brand President Trevor Edwards and Chief Financial Officer Andy Campion. (The full transcript is here for more thorough readers.)

Nike’s Next Cushioning System Is Coming Soon

Nike Zoom Vaporfly Elite Heel

Nike+ Users Spend Way More Money Than Average Customers

Nike+ App

Nike Wants to Get Much Faster at Making Shoes

New Nike Cushioning

Nike Is Chasing Triple Doubles

Russell Westbrook Triple Double

Nike Wants to Sell More of Less Sneakers

Nike Air Monarch 4

Space Jam Jordan 11s Were Nike's Biggest Release Ever

Air jordan 11 "Space Jam"