Jordan Brand is capitalizing on the viral infamy of Michael Jordan's assertion that "the ceiling is the roof" by issuing shirts featuring the phrase uttered at Saturday's UNC game against Duke. The brand has already sent the shirts to UNC, with the below photo emerging on Twitter.
Jordan has confirmed with Sole Collector that these shirts will be available for sale, but hasn't finalized when and where they can be purchased.
Jordan Brand has long been the official apparel sponsor of the University of North Carolina Tar Heels, and frequently releases sneakers tied to the school. It will up its UNC partnership this year by outfitting the school's football team.
UPDATE 3/14: Jordan's "Ceiling. Roof. Goat." shirts are available now online here.
