This past week, DJ Khaled took to his popular social media channels to document a trip to Nike Headquarters in Beaverton, Oregon. The task at hand was linking up with the Jordan Brand team to develop Khaled's upcoming Air Jordan collaboration, which he first confirmed with us on Facebook Live last October. Khaled took part in a multi-day session at the creative studio, keeping fans in the loop without giving away too much information.
Today, in association with his friends at Champs Sports, Khaled hosted a 'Game on Air' event in Atlanta in celebration of Air Max Day. There, we caught up with him to get a little insight into what he's working on with Jordan Brand
"Well, you know everything is top secret, you know what I'm saying?" said Khaled about his Jordan project. "I can tell you this—I was in the Jordan building with the whole Jordan family, shoutout to Reggie (Saunders), just the whole team. We're up to something very special. It's going to be amazing. It's going to be groundbreaking. It's going to be incredible. It's something we've been talking about for a long time."
Standard practice when working with Jordan, Khaled was careful not to give up any major details, but he did drop one major key.
"I'm Jordan family from day one, and just to be in the building to talk about what we're going to do in the future is amazing. Like I said, it's top secret right now, but about to find out a lot of great things. Not just one, but a lot of great things."
Reading into that response, it sounds like Khaled's collaboration won't be limited to one piece. That makes sense considering Drake, Macklemore, Don C and other recent collaborators from the world of music have created more than one sneaker.
At the time of this writing, a release date for the DJ Khaled x Air Jordan project hasn't been announced, but he says the "biggest announcement is coming." We'll be sure to keep you informed through this particular journey of more success here at Sole Collector.