While some brands are under fire for aligning themselves with the president and his cabinet, others are sending a message of tolerance and equality through special product releases for Pride Month. Among the latter is Adidas, which will reportedly be releasing a special "Pride" colorway of the Ultra Boost 3.0 in the coming months.
Sneaker Prophet offers an initial look at the runner, black-based with symbolic multicolor paint detailing along the heel counter. Making sure the counter is the standout feature on the shoe, it's finished off with a simple white Boost cushioned sole.
The release date for the "Pride" Ultra Boost is Thursday, June 1.
Adidas Ultra Boost "Pride"
Release Date: 06/01/17
Color: Core Black/Utility Black-Footwear White
Style #: CP9632
Price: $180
UPDATE 3/22: Official product images via Adidas.
