As Under Armour attempts to distance itself from CEO Kevin Plank's support of Donald Trump, its most marketable athlete isn't holding back.
Speaking to reporters on Wednesday, Golden State Warriors guard Stephen Curry reiterated his support for Under Armour as a company, but didn't exactly align himself with the brand's stance on the president, cleverly calling Trump an "ass." Under Armour has been under fire after Plank referred to Trump as a "real asset" during a CNBC interview last week.
“I agree with that description,” said Curry. "If you remove the 'et.'”
According to the Mercury News, Curry was surprised to see Plank praising Trump, so much that he spent part of Tuesday on phone calls with the CEO and various Under Armour representatives for clarification. Earlier today, Plank issued a statement, explaining that his pro-Trump comment was purely from a business standpoint.
"Based off the release that KP sent out this morning, and what he told me last night, that’s the Under Armour that I know," said Curry. "That’s the brand I know he’s built and one that, as of Wednesday afternoon, is something that I’m standing on.”
That doesn't mean Curry won't continue to keep an eye on the situation. The reigning back-to-back MVP, who signed a contract extension with Under Armour through 2024 two years ago, would consider leaving if the company's values aren't in line with his own.
“If there is a situation where I can look at myself in the mirror and say they don’t have my best intentions, they don’t have the right attitude about taking care of people,” said Curry. “If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am. So that’s a decision I will make every single day when I wake up. If something is not in line with what I’m about, then, yeah, I definitely need to take a stance in that respect.”