There's no better time for Adidas to launch its Ultra Boost cleats than during the biggest football game of the year.
While Lady Gaga takes the stage for her halftime performance during Super Bowl LI, you'll have the opportunity to purchase both the silver-based Adidas Ultra Boost 3.0 and the Ultra Boost Cleat. This not only marks the retail debut of the cleated version of the Ultra Boost, but also the first ever use of silver Boost cushioning on the runner.
The Ultra Boost 3.0 ($200) and Ultra Boost Cleat ($180) will release this Sunday, Feb. 5 at adidas.com.
UPDATE 2/2: Per Finish Line, the silver Adidas Ultra Boost will have a wider release after the Super Bowl.
If you miss out at half time, the Ultra Boosts will be hitting Finish Line soon 😴 https://t.co/otTbDaRNMQ— Finish Line (@FinishLine) February 2, 2017