Remember that moment when George Costanza popped up on the Seinfeld set wrapped in a ludicrous puffy jacket made of weatherproof Gore-Tex material? The team at Packer Shoes does, and is referencing the moment with this new sneaker collaboration.
Their Asics Gel Lyte V design mimics the color scheme of Costanza's jacket and features winter-ready augmentations like metal d-ring eyelets and ballistic mesh.
The shoes will release alongside Gore-Tex hats from Packer and New Era priced at $60 each.
The Packer Shoes x Asics "Scary Cold" collection inspired by Seinfeld's most memorable piece of outerwear launches at 12 noon on Saturday, Jan. 28, in-store and online at Packer Shoes. In addition, the shop will hold a special early launch at Tom's Restaurant in New York City—the spot visited countless times by the Seinfeld cast in the series. 50 pairs of the sneakers will be available there on Friday, Jan. 27, from 8 to 11 a.m., and complimentary breakfast will be served for shoppers who purchase a pair.