Sportswear brands often take advantage of regional sneaker interests to tell stories around certain models. The Nike Air Max 95, for instance, has long been considered a favorite in Japan. It's been that way from the very beginning—as proven by this bizarre 1990s clip from Japanese TV show "Susume! Denpa Shonen."
In the video, a narrator explains the coveted status of the Air Max 95, a shoe that could sell for around $1,000 upon its initial release in the country and had been the target of sneaker robberies. One of the show's hosts goes to great lengths to protect his pair, gluing them to his feet and parading around in a dodgy part of Tokyo to bait thieves.
Watch the clip above, which was recently surfaced by Reddit user cashmadrona, for a bit of insight into the Air Max 95's rich history in Japan.