Everything You Should Know About the Nike Air Zoom Generation

A visual rundown of LeBron James' first signature Nike shoe - the Air Zoom Generation.

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LeBron James signed a reported $1 billion lifetime contract with Nike in 2016, which makes his original seven-year, $90 million deal pale in comparison. Everyone has to start somewhere though, and if it weren’t for that original endorsement, James’ first signature shoe, Air Zoom Generation, would have never existed. Nike’s heavy recruitment of the then-high school star paid has paid off so much that his original signature model is now primed to return to shelves. Co-designed by Aaron Cooper, Tinker Hatfield, and Eric Avar, the AZG incorporated elements of LeBron's personality along with Nike’s latest tech, which are elements that define his sneaker line still today. For a full rundown on the Air Zoom Generation, check out the video above.