Emory Jones, the man behind Roc Nation apparel and the subject of many a Jay Z bar, is getting into the footwear game via a collaboration with Puma. The "Bet On Yourself" collection from Jones and Puma released on Friday.

The pack finds inspiration in Jones' achievements and his ability to persevere whatever the odds—hence the Vegas-style accents.

The sneakers in the group, the Puma Star and the Puma Dual, released today alongside a matching tracksuit. The items are unified in their colorways and the "Bet On Yourself" branding that appears throughout.

Puma Emory Jones Bet On Yourself Puma
Image via Puma
Puma Emory Jones Bet On Yourself
Image via Puma
Puma Emory Jones Bet On Yourself Jacket
Image via Puma
Puma Emory Jones Bet On Yourself Tracksuit
Image via Puma